About OYOO Style | Ethical Fashion & African Design

Why we’re different

OYOO Style was born in 2021 out of a love for African textiles and the need to design ethical clothing that stood out from the mainstream shops. We wanted to break the mould and design a bright, fun fashion and homeware range that appeals to everyone, and brings a smile to people’s faces.

How we are ethical

Support local skill – we invest in training seamstresses to empower them
Good wages – we pay our seamstresses fair wages
No waste – we use all our off-cuts of material to create our multi-coloured clothing and accessories
We give back – by donating 10% of all bunting sales to LGBTQ+ charities.

Our Promise

Quality – we only source quality material that will last, and everything is made with love and attention to detail
Locally sourced – we keep it local and only source material within the African continent
Slow fashion – all our items are handmade to order

By supporting us you are helping to create work opportunities within South Africa. We believe that slow fashion and fairer wages are important. We can all make a difference by supporting small ethical fashion brands instead of buying clothes from mass production sweatshops.

Our Suppliers

We care about our environmental footprint and in addition to our zero waste policy, we strive to source our textiles, and other materials from local and ethical suppliers only.

3Cats Shweshwe

From the Eastern Cape, South Africa, we only use genuine 3Cats Shweshwe, which is made by DaGama and can be identified by the stamp on all of their material. Genuine shweshwe colour does not run in cold water and is made of 100% cotton. Please visit DaGama’s website on their own dedication to support local communities and the environment.

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Buttons

Our OYOO Style metal buttons are supplied by Castaway Components in Cape Town. We currently use buttons on our bedding and shirts.

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Labels

Our OYOO Style labels (including size labels) are produced by a company called JSSL, who are based in Cape Town. Not only is this company local, but they also care about their impact on the planet and people. You can find their corporate responsibility statement on JSSL.co.za.

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Who is behind OYOO Style

Wife duo Rejane and Krissie are the force behind OYOO Style and in charge of the day to day operations, marketing and tech. We work with self-employed, highly skilled local seamstresses.

Rejane Gwynne

Co-Founder

Born in South Africa, spent 16 years in the UK and returned in 2016. Loves cooking, living in nature and enjoys travelling. Professional at marketing, sales and client relations.

Krissie Gwynne

Co-Founder

Originally from the UK, but loves living in South Africa. Passionate about nature, painting and growing food. Specialises in graphic design, building websites and illustration.

Fiona Mauchan

Head of Design + Production

Fiona began making clothes for herself at a young age on her mother's sewing machine. Those early teachings inspired a passion in her that would lead her to become a highly skilled fashion designer. With a background in fine art, visual studies and garment construction, Fiona creates our patterns and helps design new products for OYOO Style.