Why we’re different
OYOO Style was born in 2021 out of a love for African textiles and the need to design clothing that stood out from the mainstream shops. We wanted to break the mould and design a bright, fun fashion and homeware range that appeals to everyone, and brings a smile to people’s faces.
- Support local skill – we invest in training seamstresses to empower them
- Good wages – we pay our seamstresses fair wages
- No waste – we use all our off-cuts of material to create our multi-coloured clothing and accessories
Our Promise
- Quality – we only source quality material that will last, and everything is made with love and attention to detail
- Locally sourced – we keep it local and only source material within the African continent
- Slow fashion – all our items are handmade to order
By supporting us you are helping to create work opportunities within South Africa. We believe that slow fashion and fairer wages are important. We can all make a difference by supporting small ethical fashion brands instead of buying clothes from mass production sweatshops.
We care about our environmental footprint and apart from our zero waste policy, we strive to source our textiles, and other materials from local and ethical suppliers only.
Who is behind OYOO Style
Wife duo Rejane and Krissie are the force behind OYOO Style and in charge of the day to day operations, marketing and tech. We work with self-employed, highly skilled local seamstresses.
Rejane Gwynne
Co-Founder
Born in South Africa, spent 16 years in the UK and returned in 2016. Loves cooking, living in nature and enjoys travelling. Professional at marketing, sales and client relations.
Krissie Gwynne
Co-Founder
Originally from the UK, but loves living in South Africa. Passionate about nature, painting and growing food. Specialises in graphic design, building websites and illustration.
Fiona Mauchan
Head of Design + Production
Fiona began making clothes for herself at a young age on her mother's sewing machine. Those early teachings inspired a passion in her that would lead her to become a highly skilled fashion designer. With a background in fine art, visual studies and garment construction, Fiona creates our patterns and helps design new products for OYOO Style.
Franscke Marais
Design + Production
Born and raised in South Africa, Franscke follows in the footsteps of her great-grandmother, as a dressmaker. A conscious creator embracing slow fashion, "I craft each piece with care, allowing every stitch to reflect intention and goodness." A talented designer and great with a sewing machine, we are delighted to have Franscke on our design team.
